Logo review of FRUJU

Legibility

Text 'FRUJU' is clear and readable
High contrast between text and background

Curved alignment of the text may slightly impede quick legibility at small sizes

Scalability versatility

Bold lines help maintain clarity at smaller sizes
Simple color blocking aids visibility

Facial details and outline may become muddy at favicon or small merchandise scale
Complexity of the juice box character could be lost in embroidery or tiny labels

Balance alignment

Logo feels visually grounded with text arching over the illustration
White outline creates separation from background

Text arching does not perfectly echo the shape or angle of the juice box, creating some minor disconnect

Originality

Personified juice box is engaging and unique for the category
Playful execution stands out from generic food/beverage marks

Cartoon face on packaging is a familiar trope, though well-rendered

Logomark wordmark fit

Wordmark style complements the playful vibe of the logomark
Both elements share the same bold line weight and energy

Text curvature doesn’t perfectly align with juice box form, very slight mismatch

Aesthetic look

Cohesive, fun, and clean illustration
Colors and composition appear modern and inviting

Slightly busy with facial features and outline thickness on small scales

Dual meaning and misinterpretations

No inappropriate shapes or accidental meanings observed

Color harmony

Color palette is harmonious and lively
Limited palette that matches target market and playful tone

Contrast between cream and light green may be reduced on some screens