Logo review of GRUPO MOVE3 | sequoia

Legibility

All text is highly readable with clean sans-serif fonts
Good contrast with background for major text elements

The word 'GRUPO' is slightly lighter and thinner compared to other text, which reduces its prominence and legibility at smaller sizes
Light gray for 'GRUPO' could disappear against lighter backgrounds

Scalability versatility

The icon is simple and recognizable, suitable for digital use, business cards, and packaging
Sans-serif typography aids clarity at medium-to-large sizes

Long horizontal layout may not work well as a favicon or on square/circular applications
Thin text and fine spacing in 'GRUPO' and 'sequoia' could struggle in embroidery or small-format labels
Very horizontal ratio limits signage options, especially in constrained spaces

Balance alignment

Horizontal alignment and spacing between elements is visually logical
Dividing line helps create order between sub-brands

The icon on the far left feels heavy and disconnected from the text block
'GRUPO' feels misaligned vertically with 'MOVE3 | sequoia', introducing imbalance across the top

Originality

Arrow design in negative space is functional and conveys motion

Chevron/arrow icon is fairly generic for logistics and not highly distinguishing
Little unique treatment in the typography or icon that sets it apart from other sector logos

Logomark wordmark fit

Both elements are geometric and modern

Sizing between the large, bold icon and the light wordmarks is off, making the icon overpower the label
Styles between logomark and typography feel mismatched in energy and visual weight

Aesthetic look

Modern minimalist feel with effective white space

Logo is a bit busy with three separate text elements and a dividing line
Visual weight of the icon draws attention away from the brand names

Dual meaning and misinterpretations

No inappropriate or misleading visual elements present

Color harmony

Restrained color palette is professional and in line with industry standards
Accent lime draws attention effectively

Subtle use of gray may reduce contrast in some environments