Concept & direction
The logo combines a custom '(ij)' letterform motif with a straightforward, readable wordmark in bold orange.
Spelling & grammar
Confirm the wordingThe '(ij)' letterform is nonstandard; confirm intended initial or symbol meaning.
Functional and modern but the abstract '(ij)' symbol needs clarification to maximize both recognition and distinctiveness.
Focus on the changes that matter. Keep what makes the logo work.
The logo combines a custom '(ij)' letterform motif with a straightforward, readable wordmark in bold orange.
The '(ij)' letterform is nonstandard; confirm intended initial or symbol meaning.
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lettermark '(ij)'
The '(ij)' symbol uses abstracted shapes which may be misread as 'li', 'ij', or a smiley, risking confusion about the brand initials.
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lettermark '(ij)'
Parenthesized or punctuated initials are common in tech and design; this construction feels familiar though cleanly executed.
Benchmark against peers to ensure recognizability.
Good match for a web/graphic agency's visual needs, but the initial mark risks familiarity over originality.
The '(ij)' symbol uses abstracted shapes which may be misread as 'li', 'ij', or a smiley, risking confusion about the brand initials.
Try: Clarify the initial letterform design for instant recognition or add subtle cues.
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Parenthesized or punctuated initials are common in tech and design; this construction feels familiar though cleanly executed.
Try: Explore a more distinctive lettermark or integrate a unique trait representing your agency.
Check: Benchmark against peers to ensure recognizability.
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The symbol's left-heavy placement creates slight imbalance with the following wordmark.
Try: Assess horizontal spacing and consider a tighter vertical alignment between symbol and wordmark.


Inspect spacing with the guide. Optical balance may differ from geometric centering.
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