Logo review of IKEA

Legibility

All letters are generally clear and recognizable.
Bold typeface ensures readability at most sizes.

The stylized 'E' composed of three horizontal bars may be slightly less intuitive at first glance and could pose legibility issues at small scales.

Scalability versatility

Simple geometric forms scale well for most applications including signage, packaging, and web.
High contrast between blue lettering and bright background preserves visibility.

The thin spaces within the 'E' may get lost at very small sizes such as favicons or embroidery applications.

Balance alignment

Letters are well-aligned and evenly spaced.
Logotype feels cohesive and horizontally balanced.

The negative space created by the 'K' and the minimal 'E' disrupts a bit of optical balance, making the center portion lighter compared to the outer letters.

Originality

The stylized geometric approach, especially for 'E,' adds unique brand distinction.
Bold, custom wordmark goes beyond generic fonts.

The use of geometric sans-serif forms is trending and can feel somewhat generic without the brand association.
'E' treatment, while unique, is a common minimalist approach seen in many modern wordmarks.

Aesthetic look

Minimal color palette creates strong visual impact.
Modern and clean design suits mass-market retail well.

Bright background may feel harsh and overwhelming, reducing visual comfort.
Overall appearance is somewhat rigid, lacking warmth.

Dual meaning and misinterpretations

No inappropriate or ambiguous symbolism detected.

Color harmony

Only two colors used with strong contrast.

The neon green background is visually aggressive and can clash with other contexts.
This color combination may not be accessible for users with color vision deficiencies.