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Logo review of IKEA

Zoom icon Logo analysis by AI

Logo type: Wordmark

Style: Modern, geometric, minimalist

Detected symbol: Custom geometric wordmark with modified 'E' composed of three horizontal bars.

Detected text: IKEA

Business industry: Retail

Review requested by _georgegeorgiadis_

**If AI can recognize or misinterpret it, so can people.

Structured logo review

4 / 5

Legibility

Checkmark icon All letters are generally clear and recognizable.
Checkmark icon Bold typeface ensures readability at most sizes.

Warning icon The stylized 'E' composed of three horizontal bars may be slightly less intuitive at first glance and could pose legibility issues at small scales.

4 / 5

Scalability versatility

Checkmark icon Simple geometric forms scale well for most applications including signage, packaging, and web.
Checkmark icon High contrast between blue lettering and bright background preserves visibility.

Warning icon The thin spaces within the 'E' may get lost at very small sizes such as favicons or embroidery applications.

logo 200x250 pixels scalability test

200x250 px

logo 100x125 pixels scalability test

100×125 px

logo 50x62 pixels scalability test

50×62 px

4 / 5

Balance alignment

Checkmark icon Letters are well-aligned and evenly spaced.
Checkmark icon Logotype feels cohesive and horizontally balanced.

Warning icon The negative space created by the 'K' and the minimal 'E' disrupts a bit of optical balance, making the center portion lighter compared to the outer letters.

logo 200x250 pixels scalability test alignment grid overlay
4 / 5

Originality

Checkmark icon The stylized geometric approach, especially for 'E,' adds unique brand distinction.
Checkmark icon Bold, custom wordmark goes beyond generic fonts.

Warning icon The use of geometric sans-serif forms is trending and can feel somewhat generic without the brand association.
Warning icon 'E' treatment, while unique, is a common minimalist approach seen in many modern wordmarks.

4 / 5

Aesthetic look

Checkmark icon Minimal color palette creates strong visual impact.
Checkmark icon Modern and clean design suits mass-market retail well.

Warning icon Bright background may feel harsh and overwhelming, reducing visual comfort.
Warning icon Overall appearance is somewhat rigid, lacking warmth.

5 / 5

Dual meaning and misinterpretations

Checkmark icon No inappropriate or ambiguous symbolism detected.

3 / 5

Color harmony

Checkmark icon Only two colors used with strong contrast.

Warning icon The neon green background is visually aggressive and can clash with other contexts.
Warning icon This color combination may not be accessible for users with color vision deficiencies.

ScienceBlue
#012BB1

GreenYellow
#DBFF33