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Logo score
Logo review of
Licol & Licorne Sellerie
Solid professional execution for the intended field; minor refinements would boost scalability and memorability.
Legibility
Originality
Misread
Balance
Scale
Action plan
What to fix first
The most important fixes to handle before polishing the full presentation.
1
Increase stroke thickness of bridle and consider bolder letterforms for maximum clarity at small sizes.
Medium prioritySome thin lines may get lost at favicon or social icon sizes.
Impact: Improves Scalability And Micro-visibility For Modern Digital Touchpoints. · Effort: Low
2
Refine the horse head to introduce a subtle unique element or stylistic twist.
Medium priorityCurrent silhouette is conventional and may blend with competitors.
Impact: Elevates Originality And Improves Brand Distinctiveness Within An Industry With Many Similar Marks. · Effort: Medium
Detailed review
Logo performance breakdown
Legibility
All text is clear and easy to read Serif font offers strong contrast
Originality
Strong, relevant subject matter for equestrian field
Horse head silhouette is a common motif in equestrian branding
Color harmony
Single color palette is strong and classic, supporting versatile usage in black and white
Ebony
#101928
White
#FFFFFF
Balance alignment
Good mark-to-wordmark proportion Elements are evenly centered and spaced
Scalability
Simple horse head silhouette retains legibility at reduced sizes Minimal detail enhances versatility
Thin elements in the bridle and font could lose clarity at very small sizes
200x250 px
100×125 px
50×62 px
Misinterpretations
No inappropriate or confusing symbolism detected
Logo structure & brief match
Both mark and wordmark are stylistically harmonious
Industry: The horse head symbol and 'SELLERIE' text align directly with equestrian and tack industry needs.
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