Logo review of LIGNO

Legibility

Text is highly legible with excellent spacing and clean lines.
Consistent stroke weight matches the symbol's minimalism.

Scalability versatility

Simple lines and minimal detail ensure legibility when scaled down.
Works well on print, digital, and merchandise like business cards and packaging.

Very thin lines of the chair symbol could become faint or disappear entirely at extremely small sizes, making embroidery or small favicons less recognizable.

Balance alignment

Excellent centering between the symbol and wordmark.
Balanced visual weight between the icon and the text; neither overpowers the other.

Originality

Use of a chair inside an arch shape is distinctive and directly references furniture.
Geometric abstraction of the chair offers some creative identity.

Chairs are a common furniture symbol, so while the execution is stylish, the concept isn't wholly unique.

Logomark wordmark fit

Stroke weight, color, and geometric style are perfectly matched.
Cohesive visual language between the logomark and wordmark.

Aesthetic look

Refined minimalist expression with ample white space.
Sophisticated color palette enhances the premium feel.

Dual meaning and misinterpretations

No inappropriate or confusing shapes appear; design intention is clear.

Color harmony

Restrained use of a single accent color with high contrast on a white background.
Color association (warm brown) is fitting for the furniture industry.