Logo review of Natubella, CENTRO DE BELLEZA

Legibility

Main wordmark 'Natubella' is bold and clear.
'CENTRO DE BELLEZA' is spaced and capitalized for easier reading.

The script 'NB' behind the wordmark creates visual clutter and distracts from the main name.
Slight interference between the script and wordmark reduces overall clarity, especially at smaller sizes.

Scalability versatility

Bold serif font for 'Natubella' could reproduce well on larger signage and banners.

Fine script lines of the 'NB' become illegible when scaled down (e.g., on business cards, favicons, small product labels).
Multiple elements may fuse together or become muddy at small sizes.
'CENTRO DE BELLEZA' is likely to disappear entirely at very small scales.

Balance alignment

Elements are vertically stacked in a logical order.

The large script monogram behind creates a back-weighted feel, dominating the composition and creating imbalance.
The monogram's thickness and flow do not align harmoniously with the more rigid, blocky serif.

Originality

Handwritten monogram 'NB' introduces a personal, distinctive touch.
Avoids using cliché beauty industry icons (e.g., faces, flowers, lips).

Script monogram + serif wordmark is a familiar trope in the beauty sector, lacking strong innovation.
The handwritten monogram is somewhat generic and not deeply integrated with the rest of the logo.

Logomark wordmark fit

Both components are clearly visible in full color.

Divergence in style: The playful, loose script feels disconnected from the serious, formal serif.
The size relationship is off: the script is too dominant, competing with the wordmark instead of complementing it.

Aesthetic look

Color palette is clean and minimal, with no overwhelming gradients.

Logo feels busy, especially with the overlapping elements.
Script monogram visually competes with the main wordmark, leading to a cluttered look.

Dual meaning and misinterpretations

No inappropriate imagery or confusing symbol implied in composition.

Color harmony

Simple, sophisticated palette that suits the beauty industry.
Good contrast between text and background.