Refine the symbol for more distinctiveness or a clearer connection to messaging/automation.
Symbol is highly generic and could blend in with competitors.
Increases memorability and avoids generic looks in tech.
Logo score
Logo review of
Sms Mojo
Serviceable for low-competition contexts, but needs a more distinctive symbol for a credible tech/AI automation brand.
Legibility
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Ensure gradients and small color dots in the mark and 'j' are optimized for very small sizes or provide a flat-color alternate version.
Gradients and tiny details may not print or display well when small.
Improves practical usage and brand consistency across scales.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Automation/tech Focus
Visual elements are fitting for AI or software, but the symbol is generic.
- Approachable And Modern
Overall effect is modern and friendly due to color and rounded type.
Legibility
- All letters are clean and instantly readable
- Distinct separation between 'sms' and 'mojo'
- Small lime accent over the 'j' may lose visibility at tiny scales
Originality
- Slightly custom wordmark with linked style
- Geometric block icon is generic; similar marks are common in tech and communication
Color harmony
- Consistent green gradient evokes tech/automation
- Heavy reliance on standard green gradients; not distinctive
Green#64B832
Dark Green#23812D
Lime#E8F432
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Good left-right alignment between symbol and wordmark
- Consistent vertical centering
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Strong main forms retain shape at small-to-medium sizes
- Fine gradient and small dot accents may not reproduce well at small sizes
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No plausible alternative or embarrassing readings
Symbol & text fit
- Mark and type share rounded corners and modern aesthetics
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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