Logo review of SPARK WASH

Legibility

Font is clean, bold, and highly readable at all sizes.
High contrast between text and background ensures clarity.

Scalability versatility

Simple, bold shapes and minimal details scale well for digital and print.
Logo is likely effective on business cards, vehicle wraps, and product labels.

Thin tail of the blue element may lose clarity at extremely small sizes, such as a mobile app favicon.
The gradient or color overlap could appear less effective in monochrome applications.

Balance alignment

Text and symbol are well-aligned horizontally for a compact and professional feel.
Consistent spacing and proportional sizing.

The weight of the logomark is slightly imbalanced compared to the bold ‘SPARK’ wordmark, leading to a subtle visual tension.

Originality

Sparkle motif and water element make the intent clear and relevant.

Uses relatively generic cleaning symbols (sparkle/star, water droplet shape without unique reinterpretation).
Design does not introduce unexpected negative space tricks or bespoke visual devices.

Logomark wordmark fit

Modern sans-serif matches the geometric nature of the logomark.
Color palette is consistent between icon and wordmark for brand coherence.

Icon could be more creatively integrated with the text—currently feels a bit placed alongside, rather than blended.

Aesthetic look

Minimal color scheme and geometric forms convey a clean, contemporary look.
Logo feels visually appealing for a cleaning or washing service.

Abstract symbol lacks stand-out distinctiveness, blending in with other industry competitors.

Dual meaning and misinterpretations

No inappropriate or ambiguous shapes detected.

Color harmony

Blue and gray are a harmonious, industry-appropriate palette.
Contrast is clear between symbol, wordmark, and ‘WASH’ subword.