Logo review of SPARKLY

Legibility

Text 'SPARKLY' is clearly readable, well-proportioned above the symbol.
Good contrast between text and background.

Curved placement of text restricts expansion if a longer business name is required.
Typeface is fairly generic and does not convey a distinctive brand tone.

Scalability versatility

Icon is visually simple enough for print and digital use.
Will reproduce reasonably well on most surface and sizes.

Thin lines (window frame, bubbles) may struggle at small sizes or embroidered formats.
Small details like bubbles and stars may disappear or look messy as a favicon or on product tags.

Balance alignment

Central placement of icon within the circle provides functional balance.
Text arch pairs well with the circle's form.

Circle is incomplete, causing slight visual tension at the break.
Icon and text are disconnected, with negative space at the top.

Originality

The use of a character actively cleaning a window is somewhat specific.
Sparkle marks add a playful element.

Stick figure is highly generic and lacks a memorable character.
Cleaning + sparkle symbolism is very common in the cleaning industry, feels predictable.
Circular badge is an overused layout.

Logomark wordmark fit

Font weight roughly matches the line thickness of the icon.
Color harmony between text and symbol.

Logo text style is generic and does not reinforce the personality of the mark.

Aesthetic look

Logo is friendly, simple, and visually clear.
Limited palette creates a cohesive feel.

Overall look is cute but lacks sophistication.
Negative space at the break in the circle visually interrupts eye flow.

Dual meaning and misinterpretations

No suggestive or inappropriate dual meanings detected.

Color harmony

Color palette is limited and consistent.
Soft background color highlights the icon and text.