Logo review of STARBUCKS

Legibility

Clear, bold sans-serif lettering enhances instant brand recognition.
High contrast between the black text and background aids readability.

Scalability versatility

Siren icon is detailed yet readable even at small scales.
Distinctive elements remain identifiable on product packaging, signage, and digital applications.

Fine facial and hair lines may blur slightly at micro sizes such as app icons or cup lids with poor printing quality.
Heavy detail makes embroidery for apparel challenging without simplifying.

Balance alignment

Excellent spatial arrangement between the icon and wordmark.
Both elements are visually weighted, neither outshining the other.

Originality

Highly distinctive siren symbol unique to the brand.
Creative use of mythology, not found in competitors' graphics.

Logomark wordmark fit

Icon and wordmark harmonize in scale and style.
Minimalist, bold typeface echoes the bold simplicity of the icon.

Aesthetic look

Clean, modern, and color consistent.
Appealing both in monochrome and color variants.

Dual meaning and misinterpretations

Mermaid imagery is universally recognizable and inoffensive.
No visual ambiguity or inappropriate associations.

Color harmony

Consistent use of green adds immediate brand recognition.
Monochrome palette avoids visual clutter while communicating freshness.