Simplify the spherical 'X' symbol and reduce gradient reliance
Current style limits versatility and feels derivative. A flat, abstracted mark would be more distinctive and easier to reproduce.
Improves scalability, modernity, and differentiation
Logo score
Combination mark category
tv variex
creative793616
Essential logo review
Functional but generic and visually outdated; requires simplification and more distinctiveness to compete in professional media branding.
Legibility
Originality
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Increase contrast in the wordmark
Current grey-on-white risks poor legibility in many contexts.
Improves readability and accessibility, especially in digital and print applications
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
Reflects diversity with rainbow colors but lacks unique identity; relies on generic forms familiar in tech/media.
Legibility
- Wordmark is highly readable with geometric typeface
- Grey color reduces contrast, especially against light backgrounds
Originality
- Rainbow gradient adds some uniqueness
- Spherical mark with 'X' is very reminiscent of well-known tech branding
- 3D ball and generic font feel derivative
Color harmony
- Rainbow gradient is harmonious and eye-catching
- Heavy reliance on gradients limits versatility and complicates printing
Silver#B8B8B8
Red#CF2A1B
Yellow#F9E384
Green#56B168
Blue#392B93
Black#000000
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Central alignment of mark and wordmark
- Size relationship between mark and wordmark feels slightly top-heavy
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple geometric shapes within wordmark
- 3D effects and gradients complicate reproduction at small sizes
- Sphere with gradients could lose detail when reduced
Misinterpretations
- No obvious offensive or confusing negative space
Symbol & text fit
- Both elements are geometric, sharing visual language
- Styling of 'X' symbol and wordmark visually connect but lack a unified concept
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