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Logo score
Logo review of
Tv Variex
Functional but generic and visually outdated; requires simplification and more distinctiveness to compete in professional media branding.
Legibility
Originality
Misread
Balance
Scale
Action plan
What to fix first
The most important fixes to handle before polishing the full presentation.
1
Simplify the spherical 'X' symbol and reduce gradient reliance
High priorityCurrent style limits versatility and feels derivative. A flat, abstracted mark would be more distinctive and easier to reproduce.
Impact: Improves Scalability, Modernity, And Differentiation · Effort: Medium
2
Increase contrast in the wordmark
Medium priorityCurrent grey-on-white risks poor legibility in many contexts.
Impact: Improves Readability And Accessibility, Especially In Digital And Print Applications · Effort: Low
Detailed review
Logo performance breakdown
Legibility
Wordmark is highly readable with geometric typeface
Grey color reduces contrast, especially against light backgrounds
Originality
Rainbow gradient adds some uniqueness
Spherical mark with 'X' is very reminiscent of well-known tech branding 3D ball and generic font feel derivative
Color harmony
Rainbow gradient is harmonious and eye-catching
Heavy reliance on gradients limits versatility and complicates printing
Silver
#B8B8B8
Red
#CF2A1B
Yellow
#F9E384
Green
#56B168
Blue
#392B93
Black
#000000
Color may be holding this logo back. Build a stronger strategic palette before updating the logo.
Build brand colorsBalance alignment
Central alignment of mark and wordmark
Size relationship between mark and wordmark feels slightly top-heavy
Scalability
Simple geometric shapes within wordmark
3D effects and gradients complicate reproduction at small sizes Sphere with gradients could lose detail when reduced
200x250 px
100×125 px
50×62 px
Misinterpretations
No obvious offensive or confusing negative space
Logo structure & brief match
Both elements are geometric, sharing visual language
Styling of 'X' symbol and wordmark visually connect but lack a unified concept
Conceptual Fit: Reflects diversity with rainbow colors but lacks unique identity; relies on generic forms familiar in tech/media.
Digital/TV Context: 3D globe and clean sans-serif type are on-brand for a digital or TV entity, but would be stronger with more distinctiveness.
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