Logo review of BRANDIT AFRICA TOURS & SAFARIS

Legibility

Text is clear, bold, and easily readable even at smaller sizes
Strong contrast between typography and background enhances legibility

Scalability versatility

Logo mark and wordmark are distinct and will scale well on digital formats and print like brochures and signage
Simple monochromatic palette aids in versatility

Fine zebra line details in the logomark may be lost at very small scales, such as on favicon or embroidery

Balance alignment

Excellent vertical and horizontal alignment between logomark and wordmark
Proportions between each section are well considered and visually balanced

Originality

Creative integration of continent silhouette and zebra stripes into the 'B' offers a distinctive touch
Original approach for the travel and safari industry context

Using the African continent shape is fairly common for this industry, but the 'B' and zebra pattern elevate it somewhat above cliché

Logomark wordmark fit

Typography is strong and matches the boldness of the logomark
Consistent style and weighting unite the logomark and wordmark visually

Aesthetic look

Clean, modern, and professional look
Elegant use of monochrome and zebra stripes creates an appealing and geographically relevant design

Dual meaning and misinterpretations

No inappropriate or confusing symbolism detected

Color harmony

Sophisticated and universal black and white palette
Monochrome ensures excellent application across various media