Logo review of Ecubix Smart Solutions

Legibility

Both 'Ecubix' and 'Smart Solutions' are clear and highly legible at any scale.
Font choice is clean and contemporary.

Scalability versatility

Simple geometric mark and clear text ensure the logo works well in most sizes/applications.
Mark and text maintain clarity on business cards, websites, and small merchandise.

Thinness of the turquoise square may lose weight at very small scales (e.g., favicon, embroidery).

Balance alignment

Text is well aligned horizontally with the geometric frame, offering a sturdy, contemporary look.

The weight of the square and text could be slightly more harmonized; the frame is lighter compared to the boldness of 'Ecubix', causing a slight visual imbalance.

Originality

The partially open square adds a semi-unique geometric element.

Use of simple geometric squares is very common in technology branding; lacks a distinctive twist or memorable iconography.

Logomark wordmark fit

Both elements share a modern and minimal style.

The visual weight of the square and the type do not feel fully integrated; feels more like two separate elements put together.

Aesthetic look

Minimalist, modern look; uncluttered and professional.

Feels slightly generic due to reliance on geometric minimalism without a stronger concept.

Dual meaning and misinterpretations

No inappropriate or unintended visual interpretations detected.

Color harmony

Cool palette; strong contrast between text, symbol, and background.
Color pairing is on-brand for a technology firm; avoids excess.