Logo review of Ecubix Smart Solutions

Legibility

Both 'Ecubix' and 'Smart Solutions' are highly readable.
Font weight differentiates primary/secondary message well.

Scalability versatility

Simplified geometric shapes (open square) scale well on most formats.
Main text is clear and remains readable at small sizes.

Secondary details (diya lamp, ornamental background) may lose clarity at small sizes or be unsuitable for embroidery or very tiny applications.
Colored text and frame could be difficult to reproduce in monochrome.

Balance alignment

Geometric frame provides a strong sense of structure.
Text is visually centered inside the mark.

Frame feels disconnected at the corners, lacking closure and visual unity.
Flame/lamp element in the bottom left pulls focus away from the main logo area and reduces balance.

Originality

Open square frame is slightly distinctive.
The diya (lamp) is relevant and adds cultural nuance.

Overall structure (framed sans-serif text) feels very common in tech and smart solutions industries.
Flame/lamp and mandala motifs are commonly used and do not create a unique identity individually.

Logomark wordmark fit

Style of geometric frame generally matches the modern sans-serif typography.

Lamp/flame style does not align with the geometric/contemporary feel of the main mark; feels visually out of place.
Mandala background further introduces stylistic inconsistency.

Aesthetic look

Color palette is clean and modern.
Open frame and clear type enhance professionalism.

Decorative elements (lamp, mandalas) crowd the lower and right side, making the composition busy and conflicting with the minimalism of the main mark.
Inconsistent use of organic and geometric forms.

Dual meaning and misinterpretations

No obvious inappropriate shapes or connotations.

Color harmony

Color choices are contemporary and pleasant.
Primary text and frame colors have good contrast.

Addition of orange/black lamp element feels slightly disconnected from main palette.
Background elements introduce extra, potentially unnecessary, colors.