ELEKO logo review
3.7/5
Logo score Combination mark category

ELEKO

laeleko Essential logo review

Solid baseline design; presentable with some risk of blending into generic territory—should strengthen symbol distinctiveness before final use.

Symbols recognized:
abstract eye with central swirl
Legible text:
ELEKO
Combination Mark Minimalist Geometric Art And Design
5/5
Legibility
3/5
Originality
4/5
Balance
4/5
Scale
Your next steps

What to fix first

Focus on the changes that matter. Keep what makes the logo work.

1

Refine the originality of the eye symbol or introduce a unique twist to avoid a generic feel.

High priority Medium effort

Current eye motif feels familiar and could risk blending in with other brands.

Makes the design more distinctive and memorable.

2

Strengthen mark-to-text spacing and consider adjusting stroke weight for tiny size clarity.

Medium priority Low effort

Enhances polish and practical usage.

Improves visual cohesion and utility at small scales.

Detailed review

Logo performance breakdown

Not scored

Brief & logo match

Modern minimalist style and eye motif fits well for a contemporary art and graphic design brand, appropriate for apparel and graphic novel contexts.

5/5

Legibility

  • Text is clear, evenly spaced, and highly readable
3/5

Originality

  • Geometric swirl adds a distinct touch
  • Eye motifs with central dots or swirls are commonly used, reducing uniqueness
4/5

Color harmony

  • Limited palette is clean and modern
  • Dark pink accent may limit flexibility on colored backgrounds
Black#000000
DarkPink#B04168
White#FFFFFF

Estimated colors. Use the original design file for exact values.

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4/5

Balance alignment

  • Central alignment between symbol and text is well executed
  • The space between the mark and text could be slightly tighter for cohesion
Uploaded logoAlignment guide overlay

Inspect spacing with the guide. Optical balance may differ from geometric centering.

4/5

Scalability

  • Simple lines and shapes scale well
  • Slightly thin lines could reduce clarity at very small sizes
5/5

Misinterpretations

  • No obvious misinterpretations or inappropriate shapes
4/5

Symbol & text fit

  • Mark and wordmark complement each other visually
  • Minimal conceptual connection between 'ELEKO' and the eye motif
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