Logo review of elixr

Legibility

Text is generally easy to read and distinct against the white background.
Contrasting color helps with visibility.

The flowing 'l' creates a visual distraction that slightly interrupts readability for quick glances.
Dot on the 'i' blends into the splash, which could be misread.

Scalability versatility

Larger formats (signage, posters) retain enough detail to be recognizable.
Works well for menus, beverage lists, or bar signage.

Thin glass outline and the large splash shape would lose detail and clarity at small sizes, making it difficult to reproduce on merchandise, social media profiles, or business cards.
Splash effect complicates embroidery or small print applications.

Balance alignment

The glass and liquid are connected conceptually to the text.

The large, irregular splash from the 'l' makes the composition bottom-heavy and visually imbalanced.
The tilted wine glass makes the left side feel lighter than the right.

Originality

Creative integration of the wine glass pouring into the letterform.
Playful take that connects name and visual symbol.

Concept is familiar in the wine/bar niche; wine glass is a common cliché.

Aesthetic look

Warm color palette fits the beverage industry.
Balance of type and image makes for a fun, approachable tone.

Splash shape feels uncontrolled and clashes with the solid, stable font.
Visual flow is interrupted by the drastic curve of the pour.

Dual meaning and misinterpretations

No inappropriate dual meanings apparent.

Color harmony

Palette is limited and harmonious, echoing wine and sophistication.
Contrast is sufficient.

Red on white works, but may lack contrast on colored backgrounds.
Overuse of deep red may flatten the vibrancy.