Logo review of KWAH SAHN

Legibility

Letters are clean, geometric, and distinct.
High contrast between text and background aids readability.

Some spacing and unconventional alignment between the two words may slightly impact quick legibility at a glance.
The unique curvature of the 'K' could initially be misread by some viewers.

Scalability versatility

Simple design ensures visibility at large scales (e.g., billboards, banners).
Would translate well to signage, posters, and digital screens.

Thin lines and tight letter spacing may lose clarity at very small sizes (e.g., business cards, merch tags).

Balance alignment

Vertical and horizontal centering creates a strong visual anchor.
The geometric style gives a sense of uniformity.

The spacing between lines feels uneven, causing minor imbalance.
Letterforms (such as the 'K' and open counter of the 'A') create slight visual gaps that interrupt flow.

Originality

Distinct geometric approach in the typeface adds some uniqueness.
Letter modifications (notably the 'K') make the wordmark distinctive.

No symbol or icon makes it less memorable and less flexible for branding.
Typeface choice, while elegant, resembles many contemporary minimalist brands—risking some generic feel.

Aesthetic look

Minimal color palette creates elegance and versatility.
Modern typeface and careful spacing evoke sophistication.

Letterform quirks may be polarizing and reduce broader appeal.

Dual meaning and misinterpretations

No ambiguous or inappropriate imagery detected.

Color harmony

Two-color palette provides excellent contrast and brand recognition.
Sophisticated use of brown and off-white is harmonious and refined.