Logo review of Falwah bloom

Legibility

Both 'Falwah' and 'bloom' are mostly clear and easy to read
Text size and spacing are appropriate for different sizes

The final 'h' in 'Falwah' incorporates an unusual negative space symbol, making it slightly less readable at a glance
The symbol inside the second 'o' in 'bloom' is visually busy and could cause legibility issues in small sizes

Scalability versatility

Clean geometric lines help with scalability for large formats like signage or packaging
Limited color palette is adaptable

Details in the 'o' of 'bloom' and the stylized 'h' risk getting lost or muddled in smaller applications such as favicons or embroidery
Thin negative space elements decrease clarity at small sizes

Balance alignment

Text elements are generally aligned and centered
Consistent geometric style throughout

The weight and complexity of the stylized 'h' in 'Falwah' create a visual imbalance compared to the other letters
The extra decoration in 'bloom' disrupts visual harmony

Originality

Unique incorporation of negative space in 'Falwah' and a custom symbol in 'bloom'
Ownership of brand identity through combined marks

The negative space in 'h' feels slightly forced and not entirely distinctive
The concept of inserting shapes in letterforms is common, though execution here is better than average

Logomark wordmark fit

Symbolic and typographic elements maintain similar geometric styling
Color and shape are cohesive across text and accents

Variation in decoration level (minimal in 'Falwah', maximal in 'bloom') creates a slight mismatch in style
Typography strength in 'Falwah' isn't mirrored in the lighter 'bloom' style

Aesthetic look

Modern, soft, and appealing color palette fits the beauty/wellness sector
Overall look is clean and visually appealing

Some overdecoration with symbols can distract, especially in 'bloom'
Lacks the simplicity that boosts timelessness in logo design

Dual meaning and misinterpretations

No clear inappropriate or unintended dual meanings detected

Color harmony

Soft, harmonious tones reinforce an elegant, natural brand image
Excellent contrast and balance between the two color themes