Logo review of floe

Legibility

Simple, clear type design ensures easy reading.
No over-decoration or extreme stylization.

The custom accent mark over the 'e' might confuse some viewers or be seen as unnecessary stylization.
The lowercase 'l' and 'o' could be misread at very small sizes or by those unfamiliar with the font.

Scalability versatility

Minimalist design scales well and remains recognizable from large signage to small app icons.
Single color allows easy adaptation for monochrome applications.

Very thin lines might lose presence or become faint in very small print or embroidery applications.

Balance alignment

Excellent use of negative space and balanced letterforms create visual harmony.
Even spacing between letters and consistent line weight.

Originality

Custom accent on the 'e' adds a distinctive touch.
Typography choice feels contemporary and clean.

Sans-serif rounded style is highly popular and risks feeling generic without stronger distinguishing features.

Aesthetic look

Minimalist and clean, appealing to modern aesthetic sensibilities.
Visual simplicity makes it elegant and versatile.

Minimalist approach, while attractive, may lack memorable features that help long-term brand recall.

Dual meaning and misinterpretations

No inappropriate symbols or dual-meaning issues detected.
Accent adds visual interest without negative connotations.

Color harmony

Basic black and white palette ensures total design cohesion.
Maximum versatility across backgrounds and applications.