Logo review of LONGESSA

Legibility

Majority of the wordmark is clear and easy to read
High-contrast between text and background aids readability

Overlapping mirrored S's within the wordmark create mild confusion for the 'SS' segment

Scalability versatility

Simple, bold geometric forms maintain integrity at small and large sizes
Strong mark will work across digital and print mediums, apparel tags, and signage

Detail in the mirrored S's could merge visually at very small scales, such as on business cards or as an app icon

Balance alignment

Central alignment of mark and wordmark creates good visual flow
Thickness and weight match well between logomark and wordmark

Placement of the dot above the mirrored S may feel top-heavy or disconnected at times

Originality

Unique mirrored S's concept for both the logomark and within the wordmark
Stylized execution not frequently seen in generic logos

The overall idea of mirrored or stacked S's as a person is creative, but somewhat reminiscent of other stylized human icons

Logomark wordmark fit

Excellent cohesion between the logomark and the mirrored S's in the wordmark
Stylistic and geometric language is consistent

Aesthetic look

Clean, contemporary feel with a clever mark
Strong contrast and professional look

Integration of the mirrored S’s segment in 'LONGESSA' could polarize viewers due to mild legibility concerns

Dual meaning and misinterpretations

No inappropriate secondary imagery detected; stylized human form is abstract and inoffensive

Color harmony

Simple, harmonious black-on-muted background is visually pleasant and professional
Minimal color use aids reproduction and adaptability