Reduce or simplify the glow and gradients in the water drop for better versatility across all sizes and backgrounds.
Current gradients can look dated and become muddy at small sizes.
Improves scalability and modernizes appearance.
Logo score
Combination mark category
Maintix
creative240559
Essential logo review
A clear, functional logo for cleaning services that is visually appealing but would benefit from modernized color treatments and a more distinctive mark.
Legibility
Originality
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Explore tweaks to balance mark and wordmark spatial relationship.
Current layout is somewhat left-heavy.
Strengthens professional polish and overall visual harmony.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
Visuals clearly communicate cleaning and maintenance services
Legibility
- Wordmark is bold, clear, and easy to read
Originality
- Water droplet and sparkles are relevant to cleaning
- Visuals are fairly generic for the cleaning industry
Color harmony
- Blue tones effectively communicate cleanliness and trust
- Heavy gradient use feels somewhat dated
Blue#007BFF
White#FFFFFF
Navy#031027
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Strong alignment between symbol and wordmark
- Left-heavy mark creates slight imbalance
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple mark maintains clarity at smaller sizes
- Glow gradients may lose effect at very small sizes
Misinterpretations
- No negative or confusing interpretations
Symbol & text fit
- Water droplet integrates well with wordmark
- No unique relation between symbol and type beyond placement
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