Increase stroke thickness for improved small-size legibility and robustness.
Thin line weight may disappear at small scales, impacting usage flexibility.
High
Logo score
Logo review of
Hand Holding Package With Motion Lines
Concept clearly communicates delivery, but lacks uniqueness and needs stroke weight adjustment for broader application.
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Explore adding a distinct visual twist or unique feature to enhance originality.
Symbol is highly generic in the context of e-commerce/logistics brands.
Medium
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Ecomm, Fast Delivery
Hand with motion lines and package directly communicates speed and delivery, well-aligned with e-commerce logistics.
Originality
- Hand-presenting package is clear and direct
- Common symbol in the delivery/logistics space, lacking unique twist
Color harmony
- Strong contrast between purple and white gives impact
- Single color use may limit brand personality unless paired with wordmark
Electric Indigo#3E00FF
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Central composition with good visual flow
- Elements are well spaced and proportioned
- Slight imbalance due to detailed top-heavy package
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple linework aids small-size clarity
- Distinct elements with good negative space
- Very thin stroke weight could lose detail at small scale
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No inappropriate or ambiguous visual cues
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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