Logo review of SANLUI

Legibility

Text is generally easy to read due to spaced, clear serif typeface.
Letterforms are distinctive and upscale.

The custom swooping line connecting N and L may cause slight confusion or visual interruption, especially at smaller sizes.

Scalability versatility

Logo will work well on signage, menus, and digital marketing.
Relatively clean and minimal for most printing scenarios.

Swooping detail may lose clarity on small-scale items like favicons or embroidery.
Color gradient could create issues for black-and-white and monochrome uses.

Balance alignment

Good horizontal balance between characters.
Visual weight is distributed due to consistent serif structure.

The transition between the N and the L, with the sweeping ‘bridge’, creates a slight imbalance and draws disproportionate focus.

Originality

Custom typographic treatment of N–L connection is distinctive.
Elegant serif differentiates it from generic sans-serifs.

The wordmark concept is not inherently unique; the originality relies largely on the swooping form.

Aesthetic look

Sophisticated color palette with gradient creates a premium, elegant look.
Well-crafted typographic details add a sense of luxury.

The gradient styling could become dated or create printing inconsistencies if not carefully managed.

Dual meaning and misinterpretations

No inappropriate imagery or unintended dual meanings detected.

Color harmony

Color transition is smooth, and the palette is harmonious and subdued.
The combination of warm beige and cool blue provides an upscale contrast.

Gradient application may result in visibility issues on non-white backgrounds or in monochrome usage.