Logo review of SHAMEL

Legibility

The text 'SHAMEL' is clear, bold, and mostly easy to read.
Good contrast between text and background.

Stylized letterforms, especially the 'A' and 'M,' make quick reading slightly harder; at small sizes or from a distance, this could impact legibility.

Scalability versatility

Simple, bold mark and wordmark ensure good legibility at larger sizes like signage or print.
Will work well in monochrome and in both positive and negative spaces.

Crispness of thin lines in the type may be lost in very small formats such as favicons or embroidery, especially the intricate negative spaces in 'A', 'M', and 'S'.

Balance alignment

Good visual alignment between the symbol and text, with the icon nicely centered above the wordmark.
Both elements complement each other in weight.

Slight disproportionality between the heavy, round symbol and the sharper, more geometric wordmark.

Originality

Abstract flame/smoke symbol feels modern and is not excessively generic.
Custom letterforms, particularly in the 'A' and 'M,' add differentiation.

Three-wave flame design has some resemblance to widely used energy and gas industry marks—moderate risk of blending in.
Wordmark style, while elegant, is not groundbreaking in approach.

Logomark wordmark fit

Style of the abstract flame and the refined wordmark complement each other and feel cohesive.
Both have a strong visual presence, unified by consistent use of black.

Minor disconnect between the highly organic mark and the rigid, sharp-edged wordmark—could be softened for better unity.

Aesthetic look

Minimal, powerful, and instantly impactful aesthetic.
Creates a premium, professional brand perception.

Lack of a secondary color or accent could hinder differentiation in certain applications. Underlying form is not unique enough to be unmistakable.

Dual meaning and misinterpretations

No inappropriate or ambiguous shapes detected. The flame form is clear and free of offensive undertones.

Color harmony

Monochrome palette creates strong contrast and timeless appeal.
No clashing or excessive use of color.