Logo review of Helena Beauty Spa

Legibility

Text is clean and highly readable
Letter spacing and weight contribute to clarity

Scalability versatility

Simple wordmark translates well to multiple sizes
Stylized sparkle graphic is minimal and will reproduce well in print and small applications

Thin lines in the serif font and the star detail may lose clarity at very small sizes, e.g., embroidery or small social media icons

Balance alignment

The word ‘Helena’ is visually balanced with the spark accent
Secondary phrase 'Beauty Spa' is centered and proportional

Sparkle accent slightly disrupts horizontal alignment, but this is subtle and may be intentional

Originality

Addition of the sparkle adds a signature touch connected to beauty/spa brands

Concept of a serif wordmark with a sparkle is widely used in the industry
Letterforms, though elegant, are not unique—no customized touches in letter shaping

Logomark wordmark fit

Sparkle accent is integrated naturally with the letter 'n'
Consistent style between wordmark and small decorative element

Sparkle could be rendered in a slightly bolder way to prevent disappearing at small sizes, which could affect cohesion

Aesthetic look

Design is classy and visually appealing
Color palette is harmonious and suitable for a beauty brand

Lacks distinctiveness due to conventional type and graphic

Dual meaning and misinterpretations

No inappropriate or accidental imagery is present

Color harmony

Sophisticated color scheme—purple conveys luxury and calmness, background aids legibility
No clashing or excessive use of color